Bags & charms
Playful by nature. Unique by design.
muva. makes bags that look like small, happy ideas. A bun. A moon. A kite. A hopscotch square drawn in chalk.
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Four letters
The name is the brief.
muva. is an acronym, and every product has to pass it.
mischievous
A bag shaped like a rice ball or a Christmas stocking is allowed to be funny.
unique
We would rather make one odd shape well than ten safe ones.
vintage
Espresso, clay, sea salt, crushed berry. Colours that have already been lived in.
aesthetics
None of it works if the object isn't beautiful in the hand.
What we make
Half bags, half charms.
The split is deliberate. Every piece lists its own material, lining, dimensions and strap drop, because the range is too varied to generalise.
Bags
Most of the range is real leather: cow suede and split cow leather, with a few styles in full-grain cowhide. The rest are canvas, denim or polyester fibre, where the shape wants a lighter hand.
Charms
Hearts, paint palettes, a cocktail glass, a tiny elephant. Charms are the fastest way to make a bag yours, and for many people they're the first thing they buy from us.
Designed in-house
Start with a shape that makes you smile.
Our designers begin with a shape they like, then spend months making it work: the way the handle sits in your hand, how the strap falls across your body, whether your phone really fits.
Every series is an original muva. design, registered and filed for a design patent before it goes on sale. The shape, the colourway and the photography are ours.
Carry your mood.
Browse the full North American range of bags and charms in our online store.
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